Gordon Gecko said: “It’s a zero sum game, somebody wins, somebody loses. Money itself isn’t lost or made, it’s simply transferred from one perception to another”

As Ian Portsmouth puts it:, “Yes, billions of dollars in stock-market value have been wiped out — on paper, that is. But, as you learned in high-school physics, every action has an equal and opposite reaction. For every dollar lost on the financial markets, someone has gained a dollar. The money is still out there. Figure out why your business deserves it, and it will come to you.”

Figure out what motivates customers to buy from you; figure out your competitive advantage.