Whatever form of communication you are using, the principles are pretty much the same; 

  1. Have a good and relevant message
  2. Express it clearly
  3. Use the right channels to make sure it gets to the audience who wants/needs to get it

For your campaign/request/fundraiser/recall/group to succeed, you need all three. Many “almost worked” campaigns have two.

This video, however, misses out on all three. I have no idea what any of that is about. I’m pretty sure they want me to buy their product.