The adventures of Johnny Bunko is a 20 minute read, mostly because it is a manga-style comic book kind of book. I know, I know… But I strongly recommend it; it embodies everything I believe communication should be: short, accurate, useful, good. And original.
Go out and buy the book. Or borrow it. I guarantee you you’ll feel refreshed, and you’ll think of someone who you know just HAS to read it. Give it to them, and they’ll probably do the same. Let them share the idea and pay it forward.
I was going to share the 6 vital rules Johnny learns throughout his short trek, but recently I’ve been speaking with people who feel they can summarize books and movies and experiences because they got “the gist of it”.
When you get the gist, you miss the point.
So go, and don’t forget to give it to someone when you’re done.

1 Comment until now
Thanks for the kind words, Bernard. Your big idea — “When you get the gist, you miss the point” — is brilliant.
Cheers,
Dan Pink
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