In the upcoming weeks, I will be converting this blog to a french language blog. Same Schtick, different language.

Why? Well, a lot of thought has gone into this, and in the end, I just felt like trying something new.

Don’t get me wrong; there are also some very logical reasons, including the fact that many of my Montreal PR firm’s customers speak french, the significant portion of french speaking business in the Montreal area (you know; our principal market), SEO, and all those logical reasons.

There are just as many arguments for an english blog; reasons which led to me getting this project going in English originally.

The fact that I don’t see many people who have made the switch, the fact that some people have said that “you lose EVERYTHING, SEO and all – this is branding suicide!”  (do you guys agree with that?). Bah. In the end, I just feel like giving it a go.

You see, I sometimes recommend that clients dare to try stuff, when their instinct/gut is stronger than established logic. It doesn’t always work, but we always turn it into something positive. When it does work, it is absolutely awesome! I like to think that I am following my own advice :-)

Interestingly, last week, two people asked me why I didn’t blog in french. One is a good friend, the other is a well-known business person in Montreal I had just met (how he knew about my blog escapes me). So there. It didn’t seem very complicated to them, now, did it?

So, here, let’s give it a go!

(Hey, I can translate on demand – I’ll see if I can score a few blogging assignments, you know, to keep my writing skills as sharp as possible)

Cheers, and thanks for being a part of this :-)

Yeah, random picture. Why not…