Bernard Dahl & Public Relations

Un petit rien qui aidera les gens moins techniques à moins se faire prendre par ces escroqueries qui sont, j’avoue, de plus en plus convaincantes.

I thought I’d share with you my new approach to maximizing reading – which I copied from wine-tasting. No, seriously.

Questions you may hear regularly  (or are wondering about yourself) “How can I get into social media?” “How do we get started with this Twitter/Facebook/Flickr/all-that-jazz?” “How can my organization leverage the power of social media to achieve our goals?” “How ___________ __ ____ (fill in the blank) These are all very valid questions, but they [...]

A very interesting question came up while reading an article on the use of Affiliate links in Twitter. If you invite me to a BBQ party with friends, only to toss in a Tupperware/Amway/Primerica sales pitch, I’ll be upset, for sure. And my perception of you will definitely be changed. However, not everyone I follow [...]

Start.  It’s the first step. It is the most important step. It is the step people usually don’t do. It is the most important part of the plan. It’s easier than you think. It answers the question: ”what’s next?”. It is the ONLY thing that ALL famous entrepreneurs have in common. It’s not too late. It’s the [...]

The adventures of Johnny Bunko is a 20 minute read, mostly because it is a manga-style comic book kind of book. I know, I know… But I strongly recommend it; it embodies everything I believe communication should be: short, accurate, useful, good. And original. Go out and buy the book. Or borrow it. I guarantee [...]

A champion can only lose their title. People at the top either know this, or they find out sooner or later. Just consider the following champions, past and present.  Levi’s Jeans Michael Schumacher Napster Nigel Mansell Mahatma Ghandi Tabasco sauce Napolean KISS Count Chocula Oprah Apple Facebook Crystal Champagne Chateau Petrus Michael Jordan MySpace eBay [...]

Canadian Business Online, courtesy of Ian Portsmouth, addresses the issue very accurately; 1. Pre-election, Obama could leap tall buildings in a single bound. But the bullish speeches he made during the campaign were replaced post-election by a measured message that Americans bought into: 73% of respondents to a recent New York Times poll said it [...]

I really want to go to London; sometime this fall, ideally. I’ve never been.  

Here is a short + sweet interview with Seth Godin. I had to share it; the interview itself is great and the last answer is just brilliant. Enjoy!