Windows 7 is here folks, as you may have heard. Or seen. Or, perhaps you heard about it from the noise around certain elements of their campaign, which are running into some bumpy terrain. Here are the cheers and jeers of the Windows 7 launch campaign: Cheer: Microsoft reacted quickly to backlash against Windows Vista, [...]
If they don’t get it, they won’t buy it
Whatever form of communication you are using, the principles are pretty much the same; Have a good and relevant message Express it clearly Use the right channels to make sure it gets to the audience who wants/needs to get it For your campaign/request/fundraiser/recall/group to succeed, you need all three. Many “almost worked” campaigns have two. [...]