Bernard Dahl & Public Relations

Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?

I thought I’d share with you my new approach to maximizing reading – which I copied from wine-tasting. No, seriously.

Windows 7 is here folks, as you may have heard. Or seen. Or, perhaps you heard about it from the noise around certain elements of their campaign, which are running into some bumpy terrain. Here are the cheers and jeers of the Windows 7 launch campaign: Cheer: Microsoft reacted quickly to backlash against Windows Vista, [...]

Here is a great article on breathing while presenting, by Nick Morgan.  It also contains great advice on tuning into your most effective tone of voice. An interesting note to add is that despite popular belief, a big, deep and broad voice is not necessarily ideal for public speaking, at least not for business presentations. As much [...]

In Quebec, welfare checks are issued on the first day of the month. That same week, virtually every grocery store has almost no important sales or specials, aside from a few loss-leaders. Regular items, which are used to measure the cost of living (basics/essentials, like milk, bread, meat and vegetables) and items regularly purchased by [...]

Should your business die when your business model(s) become outdated? Daily newspapers are facing all sorts of trouble these days, as their business model is being picked apart from all sides. The medium is no longer the message. In fact, it is barely the medium at this point. The daily newspaper industry is facing a [...]

87% of Harvard Business Review readers agree that meeting face-to-face is essential for “sealing the deal”. That’s for those who wonder how “that other guy gets all the business”. Keyboards and touchpads are NOT always the best way to communicate in business. Here is the summary of the study by HBR (study sponsored by British [...]

Interesting development on the Wine pairing+Twitter idea: Though I got little traction with my original idea (ok, NO traction would be more accurate…), several wine critics, wine-tasting blogs and wine pairing services saw my post and have since then gotten in touch with me and I actually found a community of people who enjoy wine as [...]

François Blanc, the founder of Monaco as we know it today, once said: “À quoi bon le savoir-faire sans le faire-savoir?”    (What good is know-how if no one knows about it?) François Blanc built Monaco’s glamourous foundations from scratch, and was very clever about how to get visitors; Monaco’s newspaper (which he published) partnered [...]