How do we define a Catalog? A catalog is essentially a thick, bi-annual publication that proposes goods to consumers, like the mail-order catalog, right? In that sense, catalog sales are down. WAY down, since civilization has adopted the internet. That is, of course, assuming that a catalog is hundreds of color pages printed on paper [...]
If they don’t get it, they won’t buy it
Whatever form of communication you are using, the principles are pretty much the same; Have a good and relevant message Express it clearly Use the right channels to make sure it gets to the audience who wants/needs to get it For your campaign/request/fundraiser/recall/group to succeed, you need all three. Many “almost worked” campaigns have two. [...]
The power of clarity
Tell me and I will forget Show me and I may remember Involve me, and I will understand. There seems to be some debate over who said this; perhaps Confucious, perhaps it’s an old chinese proverb, maybe even Anthony Robbins. It doesn’t matter who said it, it is basic, smart and under-appreciated. When our communication [...]