Bernard Dahl > Thinking Out Loud

Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?

More specifically, when you write something that will be published or broadcast, have someone else read and review it. If you stare at a text long enough, you no longer see the mistakes or anomalies, as obvious as they may be. (click the picture for a bigger view) This applies to every text, from your [...]

Here is a great article on breathing while presenting, by Nick Morgan.  It also contains great advice on tuning into your most effective tone of voice. An interesting note to add is that despite popular belief, a big, deep and broad voice is not necessarily ideal for public speaking, at least not for business presentations. As much [...]

Whatever form of communication you are using, the principles are pretty much the same;  Have a good and relevant message Express it clearly Use the right channels to make sure it gets to the audience who wants/needs to get it For your campaign/request/fundraiser/recall/group to succeed, you need all three. Many “almost worked” campaigns have two. [...]

Tell me and I will forget Show me and I may remember Involve me, and I will understand. There seems to be some debate over who said this; perhaps Confucious, perhaps it’s an old chinese proverb, maybe even Anthony Robbins. It doesn’t matter who said it, it is basic, smart and under-appreciated. When our communication [...]