Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?
Basics of Risk Management – a Layman’s Guide
Risk Management has been gaining in importance in PR discussions, and that’s a good thing – understanding the issues surrounding any risk management-related issue will help any communications professional be better at their job should they be required to intervene.
Here are the 4 basic components of Threat / Risk Analysis:…
Don’t read your own texts
More specifically, when you write something that will be published or broadcast, have someone else read and review it. If you stare at a text long enough, you no longer see the mistakes or anomalies, as obvious as they may be. (click the picture for a bigger view) This applies to every text, from your [...]
How to sound good while presenting
Here is a great article on breathing while presenting, by Nick Morgan. It also contains great advice on tuning into your most effective tone of voice. An interesting note to add is that despite popular belief, a big, deep and broad voice is not necessarily ideal for public speaking, at least not for business presentations. As much [...]
A cold Carlsberg, a free kit and a bit of social media buzz?
If you’re anything like me, you couldn’t resist the possibility of getting a free Carlsberg kit. I found out on Facebook through one of my friends. I won’t name him, if only because of the quantity of kits he ordered for himself 1: Order the free kit. Check. By the time the Fedex guy showed [...]
Colin Powell once said:
“Never underestimate the cost of inaction”. link Consider: Colin Powell opposed the invasion of IRAQ. He was one of the only decision-makers “in the room” to have served his country in a war. He was dismissed/fired for publicly questioning his administration’s bellicose attitude. So where is the problem? His line (well, more of a principle [...]