Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?
Cheers and Jeers for Microsoft’s Bumpy Windows 7 Campaign
Windows 7 is here folks, as you may have heard. Or seen. Or, perhaps you heard about it from the noise around certain elements of their campaign, which are running into some bumpy terrain. Here are the cheers and jeers of the Windows 7 launch campaign: Cheer: Microsoft reacted quickly to backlash against Windows Vista, [...]
“It’s a Zero Sum Game”
Gordon Gecko said: “It’s a zero sum game, somebody wins, somebody loses. Money itself isn’t lost or made, it’s simply transferred from one perception to another” As Ian Portsmouth puts it:, “Yes, billions of dollars in stock-market value have been wiped out — on paper, that is. But, as you learned in high-school physics, every [...]
The biggest lie in business
Jim McElgunn writes brilliant articles, including this one on competitive advantage: “The trap never fails. Jaynie Smith invites the roomful of CEOs at her workshop on competitive advantage to write the answer to this question: “What’s the No. 1 reason I should do business with you rather than your competitors?” Then she asks those who [...]