Why does virtually every brochure, website and eBook I see have a picture that combines MOST or ALL of the following: an asian, man or woman, smiling a black person, smiling an older white guy, smiling at least one woman, smiling or talking a laptop, unbranded Is this really what your meetings look like? People smiling at [...]
Which approval process will oppress and discourage creativity?
Take a look at yours, it is probably doing exactly that. Seriously. It is easier to approve or stamp or modifiy and sterilize everything before you send it out, than it is to do a proper follow-up, analysis and objective review. Which is why most PR, Communications and Marketing is sterile and flavourless. Don’t be [...]
Communication station
…imagine if a company would use facebook (or a similar social media tool) internally; where everyone writes what project or function they are working on as their “catchline”. Many companies also use instant messaging internally; have they considered putting everyone’s full/normal name and extension number as the ID? There is a blurry line between making [...]