Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?
The 10 Minute Book
Seth Godin has put together a “Best-of” from a bunch of brilliant authors and thinkers. He is probably the only person who could have gotten all of these people together – to make a free book, nonetheless! It’s free, and it’s important – because it gets you thinking. Seriously. There is one page in there, I [...]
Cheers and Jeers for Microsoft’s Bumpy Windows 7 Campaign
Windows 7 is here folks, as you may have heard. Or seen. Or, perhaps you heard about it from the noise around certain elements of their campaign, which are running into some bumpy terrain. Here are the cheers and jeers of the Windows 7 launch campaign: Cheer: Microsoft reacted quickly to backlash against Windows Vista, [...]
The illusion of “Free”: the Internet’s urban legend
Here is the deal with free… it isn’t really free. Nothing is free. It’s just that we haven’t been the ones paying for it until now - Someone else is. And they are usually getting something in exchange. Google and Facebook, for example, get more information on you than you would ever share with the government. [...]
Which approval process will oppress and discourage creativity?
Take a look at yours, it is probably doing exactly that. Seriously. It is easier to approve or stamp or modifiy and sterilize everything before you send it out, than it is to do a proper follow-up, analysis and objective review. Which is why most PR, Communications and Marketing is sterile and flavourless. Don’t be [...]
The problem with Sugar and Spice (and political lobbying)
Earlier in 2009, the Canadian governement implemented a law specifying which percentage of a product had to be from Canada, in order to have th right to say it is “from Canada”. Seems simple enough, but in fact it has been causing trouble, notably because Sugar and spices are not easily found and produced in [...]
Payin’ the cost be the boss
A champion can only lose their title. People at the top either know this, or they find out sooner or later. Just consider the following champions, past and present. Levi’s Jeans Michael Schumacher Napster Nigel Mansell Mahatma Ghandi Tabasco sauce Napolean KISS Count Chocula Oprah Apple Facebook Crystal Champagne Chateau Petrus Michael Jordan MySpace eBay [...]
Obama’s 5 Lessons in Communication Management
Canadian Business Online, courtesy of Ian Portsmouth, addresses the issue very accurately; 1. Pre-election, Obama could leap tall buildings in a single bound. But the bullish speeches he made during the campaign were replaced post-election by a measured message that Americans bought into: 73% of respondents to a recent New York Times poll said it [...]