The biggest mistake when marketing “green” virtues…

Here is a transcript from last month’s discussion with my mobile phone service provider, who shall remain nameless. Me: “So… you just stopped sending me invoices by mail?” Them: Exactly, your invoice is available on the Internet, which you chose. Me: Really? -When did I choose this? Them: This was a note on your invoice [...]

The death of newspapers: united we fall, divided we have a chance.

Should your business die when your business model(s) become outdated? Daily newspapers are facing all sorts of trouble these days, as their business model is being picked apart from all sides. The medium is no longer the message. In fact, it is barely the medium at this point. The daily newspaper industry is facing a [...]

Defining your definitions (or: Catalog sales are increasing)

How do we define a Catalog? A catalog is essentially a thick, bi-annual publication that proposes goods to consumers, like the mail-order catalog, right? In that sense, catalog sales are down. WAY down, since civilization has adopted the internet. That is, of course, assuming that a catalog is hundreds of color pages printed on paper [...]

2 Easy steps to building an online community, starting with wine

Interesting development on the Wine pairing+Twitter idea: Though I got little traction with my original idea (ok, NO traction would be more accurate…), several wine critics, wine-tasting blogs and wine pairing services saw my post and have since then gotten in touch with me and I actually found a community of people who enjoy wine as [...]