In the upcoming weeks, I will be converting this blog to a french language blog. Same Schtick, different language. Why? Well, a lot of…
Basics of Risk Management – a Layman’s Guide
Risk Management has been gaining in importance in PR discussions, and that’s a good thing – understanding the issues surrounding any risk management-related issue will help any communications professional be better at their job should they be required to intervene.
Here are the 4 basic components of Threat / Risk Analysis:…
Fixing the right problem. Or: Avoiding professional failure with better definitions
Some people would say that a doorman or security guard is there to keep people out, to manage the door and/or for crowd control. That makes him the law. He only has the power to say no. Another way to look at it is to make sure that the person at the door lets the right people in, with the power to [...]
How to sound good while presenting
Here is a great article on breathing while presenting, by Nick Morgan. It also contains great advice on tuning into your most effective tone of voice. An interesting note to add is that despite popular belief, a big, deep and broad voice is not necessarily ideal for public speaking, at least not for business presentations. As much [...]
Do you know YOUR industry’s dirty secret?
In Quebec, welfare checks are issued on the first day of the month. That same week, virtually every grocery store has almost no important sales or specials, aside from a few loss-leaders. Regular items, which are used to measure the cost of living (basics/essentials, like milk, bread, meat and vegetables) and items regularly purchased by [...]
Offending people – the key to success?
Why does virtually every brochure, website and eBook I see have a picture that combines MOST or ALL of the following: an asian, man or woman, smiling a black person, smiling an older white guy, smiling at least one woman, smiling or talking a laptop, unbranded Is this really what your meetings look like? People smiling at [...]
The tree, but not the forest (missing the big picture)
Facebook users have recently voiced their anger at the new terms and conditions, which says that data could be erased without warning. Such a fuss that FB reverted to its previous terms and conditions. Consumers: 1 – Facebook: 0 Of course, no one has contested the previous terms, which include this: “By posting User Content [...]