Defining your definitions (or: Catalog sales are increasing)

How do we define a Catalog? A catalog is essentially a thick, bi-annual publication that proposes goods to consumers, like the mail-order catalog, right? In that sense, catalog sales are down. WAY down, since civilization has adopted the internet. That is, of course, assuming that a catalog is hundreds of color pages printed on paper [...]

Ten Tiny Things Every Small Business Owner Should Do in 2009

Guy Kawasaki occasionally takes the words right out of my mouth. Actually, he just made an extremely valuable checklist for any business with an online presence – the Ten Tiny Things Every Small Business Owner Should Do in 2009 The best way to improve your customer service is to experience the frustrations of your current [...]