Bernard Dahl & Public Relations

Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?

In the upcoming weeks, I will be converting this blog to a french language blog. Same Schtick, different language. Why? Well, a lot of…

Risk Management has been gaining in importance in PR discussions, and that’s a good thing – understanding the issues surrounding any risk management-related issue will help any communications professional be better at their job should they be required to intervene.
Here are the 4 basic components of Threat / Risk Analysis:…

I thought I’d share with you my new approach to maximizing reading – which I copied from wine-tasting. No, seriously.

Journalism, like most Public Relations, has too much Cut+Paste and Templates.  Interested in being a reporter? Here is the formula : Dominic Arpin is the one who found the clip, you should check out his site.

Seth Godin has put together a “Best-of” from a bunch of brilliant authors and thinkers. He is probably the only person who could have gotten all of these people together – to make a free book, nonetheless! It’s free, and it’s important – because it gets you thinking. Seriously. There is one page in there, I [...]

Some people would say that a doorman or security guard is there to keep people out, to manage the door and/or for crowd control. That makes him the law. He only has the power to say no. Another way to look at it is to make sure that the person at the door lets the right people in, with the power to [...]

Here is a transcript from last month’s discussion with my mobile phone service provider, who shall remain nameless. Me: “So… you just stopped sending me invoices by mail?” Them: Exactly, your invoice is available on the Internet, which you chose. Me: Really? -When did I choose this? Them: This was a note on your invoice [...]

Windows 7 is here folks, as you may have heard. Or seen. Or, perhaps you heard about it from the noise around certain elements of their campaign, which are running into some bumpy terrain. Here are the cheers and jeers of the Windows 7 launch campaign: Cheer: Microsoft reacted quickly to backlash against Windows Vista, [...]

More specifically, when you write something that will be published or broadcast, have someone else read and review it. If you stare at a text long enough, you no longer see the mistakes or anomalies, as obvious as they may be. (click the picture for a bigger view) This applies to every text, from your [...]