Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?
How to learn more when you read business books (it’s like wine tasting?)
I thought I’d share with you my new approach to maximizing reading – which I copied from wine-tasting. No, seriously.
How to report the news like a pro. Sort of.
Journalism, like most Public Relations, has too much Cut+Paste and Templates. Interested in being a reporter? Here is the formula : Dominic Arpin is the one who found the clip, you should check out his site.
The biggest mistake when marketing “green” virtues…
Here is a transcript from last month’s discussion with my mobile phone service provider, who shall remain nameless. Me: “So… you just stopped sending me invoices by mail?” Them: Exactly, your invoice is available on the Internet, which you chose. Me: Really? -When did I choose this? Them: This was a note on your invoice [...]
Offending people – the key to success?
Why does virtually every brochure, website and eBook I see have a picture that combines MOST or ALL of the following: an asian, man or woman, smiling a black person, smiling an older white guy, smiling at least one woman, smiling or talking a laptop, unbranded Is this really what your meetings look like? People smiling at [...]