Don’t read your own texts

More specifically, when you write something that will be published or broadcast, have someone else read and review it. If you stare at a text long enough, you no longer see the mistakes or anomalies, as obvious as they may be. (click the picture for a bigger view) This applies to every text, from your [...]

“Good enough” is the new “crap”

What are you working on?  Will it be good, or good enough? Here is the deal; good enough is an oxymoron because if you intend to have any impact, to be a part of something special, then good enough isn’t good enough. Most people already know this, deep down. They just need to DECIDE to be [...]

Ten Tiny Things Every Small Business Owner Should Do in 2009

Guy Kawasaki occasionally takes the words right out of my mouth. Actually, he just made an extremely valuable checklist for any business with an online presence – the Ten Tiny Things Every Small Business Owner Should Do in 2009 The best way to improve your customer service is to experience the frustrations of your current [...]