En convertissant les followers en clients monnayables, il devient facile de chiffrer le retour sur investissement (ROI) des activités de médias sociaux. Sauf que si ce n’était pas la stratégie dès le début, ça ne fonctionnera probablement pas – à part si votre stratégie était de recruter des clients potentiels avec les médias sociaux.
Alors, on fait quoi, avec nos followers?
Some people would say that a doorman or security guard is there to keep people out, to manage the door and/or for crowd control. That makes him the law. He only has the power to say no. Another way to look at it is to make sure that the person at the door lets the right people in, with the power to [...]
Here is a transcript from last month’s discussion with my mobile phone service provider, who shall remain nameless. Me: “So… you just stopped sending me invoices by mail?” Them: Exactly, your invoice is available on the Internet, which you chose. Me: Really? -When did I choose this? Them: This was a note on your invoice [...]