Pourquoi travaillerait-on avec des clients qui font des trucs qu’on n’achèterait pas?
Sometimes, Social Media Steals From Charitable Causes
I saw this on Facebook : Fight Child Pornography 421,533 Members $136 donated If you do the math, that is an extremely weak donation. Less than a penny per person. And no mention of where the money goes. I mean, it’s great that people are against child pornography – I’m just saying that as an [...]
The death of newspapers: united we fall, divided we have a chance.
Should your business die when your business model(s) become outdated? Daily newspapers are facing all sorts of trouble these days, as their business model is being picked apart from all sides. The medium is no longer the message. In fact, it is barely the medium at this point. The daily newspaper industry is facing a [...]
Defining your definitions (or: Catalog sales are increasing)
How do we define a Catalog? A catalog is essentially a thick, bi-annual publication that proposes goods to consumers, like the mail-order catalog, right? In that sense, catalog sales are down. WAY down, since civilization has adopted the internet. That is, of course, assuming that a catalog is hundreds of color pages printed on paper [...]
A cold Carlsberg, a free kit and a bit of social media buzz?
If you’re anything like me, you couldn’t resist the possibility of getting a free Carlsberg kit. I found out on Facebook through one of my friends. I won’t name him, if only because of the quantity of kits he ordered for himself 1: Order the free kit. Check. By the time the Fedex guy showed [...]
2 Easy steps to building an online community, starting with wine
Interesting development on the Wine pairing+Twitter idea: Though I got little traction with my original idea (ok, NO traction would be more accurate…), several wine critics, wine-tasting blogs and wine pairing services saw my post and have since then gotten in touch with me and I actually found a community of people who enjoy wine as [...]
In Vino Veritas – on Twitter (#vinoveritas)
Questions you may hear regularly (or are wondering about yourself) “How can I get into social media?” “How do we get started with this Twitter/Facebook/Flickr/all-that-jazz?” “How can my organization leverage the power of social media to achieve our goals?” “How ___________ __ ____ (fill in the blank) These are all very valid questions, but they [...]
Why Seth Godin might piss off bloggers
Last April, Seth Godin spoke at a marketing conference in Montreal. (which, by the way, was interesting, clever and certainly colorful – thanks Seth). The main idea revolved around the concepts of his most recent book Tribes, which I have yet to read. A brief Q&A period followed his presentation, during which someone asked him why he didn’t have comments [...]
Using Twitter to earn commissions
A very interesting question came up while reading an article on the use of Affiliate links in Twitter. If you invite me to a BBQ party with friends, only to toss in a Tupperware/Amway/Primerica sales pitch, I’ll be upset, for sure. And my perception of you will definitely be changed. However, not everyone I follow [...]
Top 25 Blogs – according to Time Magazine
I think this is a decently assembled list of TIME Magazine’s top 25 blogs, kudos for including Seth Godin. Whether or not people agree with the selection is missing the point; TIME magazine is sparking discussion – something I will always applaud and support. And argue.