A cold Carlsberg, a free kit and a bit of social media buzz?

If you’re anything like me, you couldn’t resist the possibility of getting a free Carlsberg kit. I found out on Facebook through one of my friends. I won’t name him, if only because of the quantity of kits he ordered for himself 1: Order the free kit. Check. By the time the Fedex guy showed [...]

2 Easy steps to building an online community, starting with wine

Interesting development on the Wine pairing+Twitter idea: Though I got little traction with my original idea (ok, NO traction would be more accurate…), several wine critics, wine-tasting blogs and wine pairing services saw my post and have since then gotten in touch with me and I actually found a community of people who enjoy wine as [...]

In Vino Veritas – on Twitter (#vinoveritas)

Questions you may hear regularly  (or are wondering about yourself) “How can I get into social media?” “How do we get started with this Twitter/Facebook/Flickr/all-that-jazz?” “How can my organization leverage the power of social media to achieve our goals?” “How ___________ __ ____ (fill in the blank) These are all very valid questions, but they [...]

Using Twitter to earn commissions

A very interesting question came up while reading an article on the use of Affiliate links in Twitter. If you invite me to a BBQ party with friends, only to toss in a Tupperware/Amway/Primerica sales pitch, I’ll be upset, for sure. And my perception of you will definitely be changed. However, not everyone I follow [...]

Possible business uses for Twitter

The only constant discussion involving Twitter has to be “What does Twitter do, really?” or “Why do people use Twitter?“. Fact is, the benefits of using Twitter are not easy to identify, if there are, in fact, any benefits at all to using it. This is the discussion I had with Heri recently; here are [...]